Poised to be the new epicenter of culture, arts and culinary for high performers across the globe, Hudson Yards will be anchored by Equinox Hotels as a destination for visitors and locals alike. Hudson Yards was selected as the site for the first Equinox Hotel because it’s emblematic of the future of New York City. “Redefining the concept of luxury as the ultimate in experience, we are uniquely qualified to deliver what this new consumer wants, encompassing world-class service and design with unparalleled fitness offerings.” Equinox is the market leader and authority on fitness as lifestyle, and we are bringing our decades of experience to create the ultimate high-performance luxury lifestyle hotels,” said Chris Norton, CEO, Equinox Hotels. Now, as health becomes the new wealth, Equinox is uniquely positioned to define an emerging category that is disrupting the entire industry. “In hospitality, lifestyle hotels have grown up and luxury hotels have gotten younger in their outlook and experience. Everything we’ve done to this point has given us true license to enter hospitality and chart its future with a completely fresh, uniquely ‘Equinox’ experience and point of view.” “Steeped with deep knowledge of how to cater 24/7 to the high-performance needs of the most discerning community, we are a company that has always seen the world differently and defined trends rather than following them. “The philosophy, ‘It’s not fitness, it’s life” has grounded Equinox-and fueled a cultural movement-for more than 25 years, and now we’re introducing Equinox Hotels as a true culmination of our brand promise,” said Harvey Spevak, Executive Chairman, Managing Partner, Equinox. In line with a global vision for the brand, future Equinox Hotels are now confirmed for key international gateway cities including Los Angeles, Santa Clara, CA, Seattle, Chicago and Houston with several other sites under development. Built to inspire a community of like-minded individuals and anchored by fitness and culture, theīrand is for those who, in pursuit of their own maximum potential, want to rest and play as hard as they train and work. From a room envisioned top to bottom for sleep as a non-negotiable, to fitness fueled by the world’s top talent and culinary offerings that feed every need, Equinox Hotels was conceived as a place where compromise simply doesn’t exist. Each detail, curated to empower guests with tools that simplify the complex interplay between work, rest, decadence, and discipline, is part of a connected 360-degree lifestyle travel experience. Introducing “For Those Who Want It All” to ground its offering, Equinox Hotels embodies the same holistic philosophy as Equinox Fitness Clubs and redefines “luxury” as the ultimate in experience and “travel” as a seamless extension of a life well-lived. As the unquestioned leader in luxury lifestyle, Equinox has architected the ‘fitness as lifestyle’ movement, with the launch of Equinox Hotels representing a true inflection point in the larger cultural conversation and the dawn of a new era in luxury travel. In addition to bookings going live, Equinox Hotels has also released the first wave of details for the property, including design partners, room features, and guest amenities.įor over twenty-five years, Equinox has pushed the boundaries of the health and fitness landscape across the U.S., Canada, and London. First property to open June 2019 in New York City Los Angeles, Santa Clara, CA, Chicago, Seattle and Houston to follow.Įquinox Hotels today announced the opening of the first Equinox Hotel in Hudson Yards, New York, and launched their online booking platform for room reservations. “We find a balance between luxury and lifestyle.A new genre of luxury travel defined. And the luxury guys deliver the service, but they’re a bit boring and they don’t activate their spaces,” Norton says. “The lifestyle guys have better programs, but they don’t deliver the high-end service experience. From these flaws, Equinox discovered a niche that was underserviced: a hybrid of lifestyle and luxury hotel that would enable guests to seamlessly continue their fast-paced, active routines, no matter how far from home. In recent years, many hotels have been clamoring for a piece of the $4 trillion wellness industry, though some efforts read as gimmicky rather than organic. “It’s a wild party every night.” The challenge for his newest venture-the newly opened Equinox Hotel at New York’s shiny Hudson Yards, where rooms start at $700 a night-was maintaining the fitness giant’s energy and personality without asking guests to put on rose-colored glasses. What comes to mind is the man behind the curtain-the morning-after grunge that no one needs to see. “Have you ever been to a nightclub during the daytime?” asks Christopher Norton, the CEO of Equinox Hotels.
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